MICETrade show stand2026
Real-time measurement of Telefónica's stand at MWC 2026
951 m² in Hall 3, three demos and an Ágora with 24 sessions. The question: which one was pulling the crowd while the show was still open.
Evaluating content, spaces and experiences
The impact of your content, spaces and experiences, measured with objective data
Emogg Analytics evaluates content, spaces and experiences: it reads the response of a meaningful sample of the audience in real time and turns it into objective data, so decisions improve during the event and the return can be evidenced afterwards.
The problem
A lot goes into bringing an audience together. Very little is known about what happens inside.
Bringing employees, clients and prescribers together to share strategic content takes months of work and a serious share of the budget.
And to know whether it worked, the only instrument available so far was a survey at the end: what people remember living, not what they lived. Marketing, sales, communications and leadership ask for results, and there was nothing to evidence them with.
They have measured with Emogg
Live
The data shows up while it happens, not weeks later
During the session, the dashboard shows attention levels and audience indicators as a whole. Whoever runs the event can react in the moment.
How it works
From the room to the report in four steps
Sensors
Fast, non-intrusive setup, GDPR compliant.
Emogg App
Monitor the event in real time through an intuitive interface, free from assumptions.
Live data
Attention level and indicators while it happens.
Report
A strategic document with what needs deciding next.
What this enables
The value is not the data. It is what gets decided with it.
Marketing: which content works
See which messages, formats and pieces hold the audience's attention, and which ones to rewrite, shorten or drop before the next campaign.
Event managers: which format to repeat
Compare talks, blocks and activations against the same criteria, and build the next event's run of show on data rather than impressions.
Spaces: where the impact happens
Evaluate how a booth, a room or a route is experienced, and price spaces by the impact they generate, not by the square metres they occupy.
Sponsorship and ROI: what to prove
Give leadership, clients or sponsors objective evidence of the return on the experience, beyond the closing survey.
The nine indicators
Nine readings of the relationship between content and audience
Each indicator describes what happens between the content and the audience, never an individual's state of mind.
- Focus
- Activation
- Gravity
- Attenuation
- Dissonance
- Impact
- Saturation
- Intensity
- Valence
Privacy
No images or videos are stored
Processing is in streaming; no image or video is stored once the data is obtained.
Aggregated and anonymous data
The reading is taken from the audience as a whole, not from specific individuals.
No personal identification
No data that could identify anyone is extracted or kept: the reading is taken from the audience as a whole.
Verticals
Five contexts, one reading
Success stories
What clients decide with this data
Cases are published with each client's authorisation.
SportCompetition2026
Footfall and audience response at the 2026 UCI Mountain Bike World Cup round
Three disciplines, two sites and a mountain venue with no controllable capacity. The question: what is each space and each moment worth when the only thing on record was ticket sales.
MICETrade show stand2026
Objective measurement of Amadeus's eight sessions at FITUR 2026
180 m² in Hall 12 at IFEMA and eight Ágora sessions across the three professional days. The question: which messages actually landed with the audience.
Testimonials
What those who already measure say
“Emogg allowed us to capture and share the key moments of the Assembly based on the emotions of our members.”
Oriol Serra · Cluster Manager · INDESCAT
Have a challenge in mind?
Tell us what you want to measure and we will tell you honestly whether Emogg can help.